Every marketer faces the problem of being penalized by Google. A Google sanction is a type of punishment that Google applies to a website whose content does not comply with the marketing practices imposed by Google.
This penalty can come in many forms, such as a manual review suggesting a 'Black Hat' SEO tactics web page or an update to Google's ranking algorithm.
The black hat SEO technique is a practice used by search engine analysts that goes against the search engine guidelines set by Google, which is used to rank higher in search results from a website.
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These unethical tactics often end in a Google penalty from search engines. There are many black hat techniques that include cloaking, keyword stuffing, and using a private link network.
A difficult thing is to analyze what penalty or penalties are affecting your site. One of the most important things to keep in mind is that dropping traffic doesn't always mean you've been penalized.
There are two types of Google penalties which are as follows.
Manual Sanctions
Google employs search quality evaluators that receive actual searches to perform, drawn from actual searches that occur on Google. This name is derived from the quality rating of the pages that appear in the first results.
It is impossible for algorithms to perfectly detect all kinds of violations. Quality assessors evaluate websites which can then be flagged as potential guideline violators.
If the quality assessor notices that something suspicious is happening, they can immediately penalize you. The best part is, unless you do something suspicious on purpose, you will never face a manual penalty.
Algorithmic Penalties
If you think you have a penalty but can't figure out any manual actions that violated the guidelines, it's probably an algorithmic penalty.
Google has created different algorithms over the years to detect spam and other violations, and if it detects something, it will penalize the site.
You will have to do a bit of research to find out what is the cause of your sanction, what is the most annoying part of these sanctions, since you do not get a clear message about it.
You should have a good idea why you were penalized. Some problems are easy to understand. If you have links that are not natural, reduce the number of links you have in your content and do not try to link to multiple low authority sites.
If you have spam on your website (comments, user generated content) please remove it and stay tuned for the future. The main goal of Google is to help users find exactly what they are looking for.
Duplicate content is easy to fix in most cases. You can simply remove it or add a canonical link. It is important to understand that both Panda and Penguin are algorithmic penalties when correcting errors.
Most SEO experts shouldn't waste time removing low-quality links, but rather spend time attracting more high-quality backlinks.
Always try to find an explanation why this problem came up in the first place and then try to fix it with different methods.
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